Blog
Crisis Management and Value Proposition – From a Sales and Marketing Perspective
No company is immune to a crisis. With increased threats to company systems and employees, having a crisis management program in place is important. However, with so many people and problems vying for executive’s time and attention, how can you get them to allocate the necessary time and resources to implement a plan to prevent and/or recover from a crisis, especially since they are infrequent and unpredictable? In this article, I will provide you with some tips on how to sell a crisis management program and communicate the severity of the losses. Many of us learned and developed selling skills from our first summer job during high school at a fast-food restaurant or a
Investing in Resilience
I was speaking with the President of a marketing and photography company and she asked "what do you do?" "Asfalis provides protection and peace of mind for our customers to enhance security and awareness in crisis and emergency situations" was my response. I could see her wheels spinning as she tried to figure out what that meant, which is typical. "I develop customized resilience solutions to add to your bottom line, enhance the customer experience and reduce regulatory and reputational impacts for companies." I saw the light bulb go up, signaling her ah ha moment. Her response was, "Isn't that what insurance is for?" The International Glossary for Resilience defines insurance as a contract
Cyber Monday Preparedness: “The Problem With The World Is That Everyone Is A Few Drinks Behind…”
Summary. The phenomenon of increased online shopping the Monday after Thanksgiving has been accepted as Cyber Monday by shoppers, retailers, and the eager criminals hoping to steal from both. According to a recent article in Fortune, the “upcoming holiday season will be the largest online shopping affair yet, with expectations of 11% biggest growth year over year (YoY) and $91.6 billion in total holiday online sales.” The volume of online sales on Cyber Monday is expected to be the largest online shopping day in history and provides a great opportunity for hackers who are experienced with credit card theft, scams, and other malicious acts to profit and for others may
Introducing Information Security as a Culture
Securing information technology assets and what that entails has continued to transform as technology becomes more integrated into society, and adversaries that would harm or exploit those systems increase. According to the Information Systems Audit and Control Association (ISACA), only “38 percent of global organizations” feel that they could withstand an advanced cyber-attack as of 2015. Ensuring the proper mechanisms are in place to secure your IT environment is crucial to mitigating the abundance of Information Security risks. It is the process of realizing and mitigating Information Security risks that requires a tremendous amount of dedication from executive members of your organization. Without the ability to leverage executive leadership
Leadership: Adventure, Passion, Growth
What is leadership? What does leadership mean to you? How does your leadership style influence others? If your products are "what you do" and your business is "where you work" then it's time for a leadership overhaul. When employees come to work to make a product, meaning they arrive on time, punch the clock, follow the SOPs and leave at the end of the day, you're a manager, not a leader. When you run a business between 8a & 5p, meaning you focus on reports, quotas and sales numbers, you're a manager not a leader. Managers get things done. Leaders create experiences. Good leaders create impactful experiences for others.